Achieving the optimal price is the result of both objective research into
similar properties and instinct in determining how much a buyer will be
willing to pay for your home. The right price will attract showings, which
will generate offers.

The unfortunate fact is that price is often the number one factor most
homebuyers use to determine which homes they want to view. It's also
important to remember that although you set the asking price, the
selling price is determined by the buyer.