Sellers may think that an overpriced property can simply be reduced if it doesn't sell. The danger with this approach is that by the time the property is finally reduced to its market value, it may have been on the market so long that buyers perceive it to be a tainted property. Buyers then question how long the home has been on the market and why it hasn't sold. Their offer to purchase, based on that knowledge, may be below its actual value. As real estate professionals, we use market research to arrive at an initial price that is both realistic and fair to you as the seller, but also attractive to buyers. This pricing process takes into account a number of key factors that include the property location and condition, and the market history and current activity. Real estate agents are constantly on the alert for new properties to show their active, qualified buyer. As a result, the majority of showings by agents on a new listing occurs when the house is first placed on the market. Once the group of agents and buyers has seen the property, showing activity decreases to only those buyers new to the market. Therefore, it is important to position your home at the best price during the first market exposure.